
The ISH Behind the Stitch
You’ve probably seen “ISH” all over the place here. And yeah, it started as a cheeky way to say Custom🍁ISH without fully swearing (hi Mom 👋). But ISH actually means a lot more.
It’s our foundation. Our filter. Our why.

Integrity
We give a stitch about how our stuff gets made.
That means no sweatshops, no shady shortcuts, and no pretending ignorance is bliss. We source from Canadian suppliers who share our values—ethical labour, quality materials, and transparency. When you buy from us, you’re supporting real people doing honest work.

Sustainability
Because the planet doesn’t need more garbage.
We use repurposed fabric for our framed products to keep textile waste out of landfills. Our blanks are Canadian-made to avoid the fast fashion trap, and we keep production small on purpose. Slow fashion > sad fashion.

Home
Not just where the heart is but also where the art is.
This business was built from the heart of our home, with our family in mind. Every stitch is a little piece of home, whether it's stitched for yours or ours. And through it all, we’re working to bring loved ones closer, literally and figuratively.
We’re not perfect. But we are intentional.
Cute embroidery is cool, but embroidery with purpose is way better ISH.